Redefining South Asian Luxury – The Glamber Way
When you meet Amber, it’s hard not to be captivated.
She’s one of those people who fills a room before she even says a word: radiant, playful, with the kind of laughter that feels contagious. A proud Punjabi woman through and through, she’s the friend who’ll drag you to the dance floor, make you laugh until your sides hurt, and still find time to check in on how your heart’s doing.
But behind the sparkle lies a sharp, thoughtful woman on a mission to change the way we think about luxury, sustainability, and the wardrobes we treasure.
Amber is the founder of Glamber, a South Asian fashion marketplace built on a simple but radical idea: that true luxury is circular. That the clothes we love shouldn’t be forgotten after one night of celebration, but re-worn, reimagined, and re-loved again and again.
And if anyone could make sustainability glamorous, it’s Amber.
The Spark of an Idea
“When I first thought of Glamber,” she laughs, “I was sitting in my loft, surrounded by outfits too beautiful to wear and too sentimental to give away.”
Lehengas embroidered with gold zari, hand-stitched anarkalis from family weddings, delicate saris that carried the scent of nostalgia, all quietly collecting dust. Many were part of her wedding trousseau, each holding stories, craftsmanship, and culture. But the more she looked at them, the more it hit her: this isn’t just my story – this is every South Asian woman’s story.
“We spend thousands on clothes we’ll wear once. We treat ‘outfit repeating’ like a sin,” she says. “But these pieces are art. Why are we hiding them away?”
That moment of realisation was the spark. Out of those unopened trunks and unworn silks, Glamber was born; not as a trend, but as a movement.
A Revolution Wrapped in Silk
For Amber, Glamber isn’t just about clothes; it’s about rewriting the narrative of modern South Asian luxury.
“Luxury has always been associated with newness,” she says. “But what if luxury was about intention instead? What if true opulence was knowing that what you wear honours the earth, the artisans, and the generations before you?”
Her words hang in the air like poetry. And that’s what Glamber feels like, a beautifully written love letter to culture, craftsmanship, and conscious living.
The brand challenges everything we’ve been conditioned to believe about fashion. The idea that glamour must be expensive, that sustainability means compromise, or that second-hand is somehow “less than.”
Amber is here to flip that script. “Sustainability isn’t a sacrifice, it’s sophistication,” she says, smiling. “And honestly, it’s sexy.”
As our conversation ends, Amber smiles, the kind of smile that makes you want to dance with her under fairy lights.
“Luxury should make you feel good inside and out,” she says. “If your outfit makes you look stunning but hurts the planet, what’s the point?”
With Glamber, she’s proving that the most glamorous thing you can wear is consciousness.
Because sustainability isn’t a trend, it’s a timeless choice.
Why South Asian Fashion Needed Glamber
The truth is, South Asian fashion has a sustainability problem, one that’s rarely spoken about. The intricate embroidery, sequins, and embellishments that make these garments so extraordinary also make them nearly impossible to recycle.
“Once those beads and stones are stitched in, they live forever,” Amber explains. “Which sounds beautiful until you realise it means they’ll probably end up in landfill.”
And yet, she adds, “Every outfit tells a story, the laughter of a mehndi night, the rhythm of a sangeet, the quiet joy of a mother watching her daughter in bridal red. These moments deserve more than one wear.”
Through Glamber, Amber has found a way to give these stories a second chapter. The platform allows users to buy, rent, or sell their South Asian outfits with ease, whether they’re looking to clear space, earn from their wardrobe, or find something extraordinary for their next celebration.
Each listing is verified by the Glamber team for quality and authenticity. The process is simple, the aesthetic clean, and the message clear: sustainability and style can coexist beautifully.
The Digital Sisterhood
“Growing up, my cousins and I would always borrow from each other,” Amber reminisces. “There was never shame in it, only excitement. We’d swap bangles, trade blouses, and remake each outfit a hundred different ways.”
That sense of sisterhood is baked into the DNA of Glamber. It’s not just a marketplace; it’s a community. A space where sharing feels empowering, where re-wearing is celebrated, and where women uplift each other through style.
On the Glamber site, you’ll find designer pieces — think Seema Gujral, Papa Don’t Preach, Sabyasachi-inspired couture, and emerging South Asian designers at up to 65% off retail. But the magic isn’t just in the discounts; it’s in the connection.
“It’s about reclaiming that feeling of joy we had growing up,” Amber says. “When borrowing your cousin’s lehenga made you feel like part of something bigger.”
Glamber has turned that nostalgic ritual into a digital revolution, one that’s modern, mindful, and unmistakably glamorous.
West London’s Hidden Gem
For those craving a more tactile experience, Glamber’s private studio in West London offers something truly special. Tucked away from the chaos of the high street, it’s an intimate, curated space where the magic of South Asian craftsmanship comes alive.
Here, clients can browse, touch, and try on outfits while sipping chai and chatting with Amber herself. The atmosphere is relaxed, welcoming, and infused with her warmth.
“It’s not a shop,” Amber insists. “It’s a safe space for women to rediscover their love for dressing up, without the guilt of overconsumption.”
Every appointment feels like being invited into a friend’s beautiful walk-in wardrobe — except this friend happens to have exquisite taste, impeccable curation, and a deep respect for sustainability.
The Heart of a Movement
Amber’s passion for sustainability runs deep, but it’s her ability to make it feel exciting that truly sets her apart.
“People think sustainability is about saying no: no to fast fashion, no to waste. But I see it differently. It’s about saying yes: yes to creativity, yes to community, yes to a planet that deserves our care.”
Her words capture what makes Glamber so compelling: it doesn’t guilt you into change, it invites you to join a celebration.
In Amber’s world, sustainability isn’t beige. It’s vibrant, joyful, drenched in colour and culture. It’s a dance floor full of women in pre-loved outfits, laughing, twirling, and shining without a trace of compromise.
“Every time you rent or buy second-hand, you’re not just saving money, you’re saving stories,” she says. “You’re honouring the artisans who made the garment, the woman who wore it, and the earth that provided for it.”
It’s hard not to feel moved by that thought, or inspired to open your own wardrobe and start anew.
Luxury with Intention
To Amber, luxury isn’t about excess, it’s about intention.
“Luxury is knowing where something came from,” she says. “It’s choosing pieces that mean something, that last, that connect us to our roots.”
Glamber brings that philosophy to life, bridging heritage with modernity. It’s where tradition meets technology, where pride in our culture meets awareness of our planet.
Amber calls it “the new South Asian luxury”, a mindset shift towards conscious confidence.
“You don’t have to own something to own your look,” she says. “That’s real power.”
More Than a Brand – a Community
The Glamber community is a vibrant mix of conscious consumers, fashion lovers, and cultural custodians. They’re people who care about heritage, about the planet, and about looking phenomenal while doing both.
Glamber gives them a platform to express that, to celebrate individuality over ownership, sustainability over status.
