What inspired you to pursue a career in radio broadcasting, and how did you land the role of BBC Asian Network Breakfast Presenter?
Nikita: I’ve loved radio ever since I was young. My mum would have it on during car rides to school. I loved hearing presenters laughing, bantering, and making us feel connected without even seeing them. It was so inspiring. I went on to study radio at university, and it felt natural—I couldn’t imagine doing anything else. My tutor encouraged me to pursue it beyond uni, so I joined a community radio station to learn the ropes. Eventually, I joined the BBC with a Saturday afternoon show on the Asian Network, and landing the Breakfast Show was a dream come true.
What’s been the most memorable or rewarding moment during your time on the Breakfast Show?
Nikita: The most rewarding part is knowing I’ve become part of listeners’ daily routines. I love connecting with people by just being myself and talking about relatable things while having fun. Hearing that I’ve made someone’s day brighter means everything to me. Touring the country and meeting listeners face-to-face during the breakfast tour was unforgettable — it’s those moments that make me smile the most.
What challenges have you faced as a South Asian woman in the media industry, and how have you tackled them?
Nikita: Every woman in the media industry has faced lots of different challenges. Sometimes, people don’t take women seriously, judge us by how we look, or assume we’re not intelligent enough for our jobs. I’ve faced this in the past, but I’ve learned to keep believing in myself and not let other people’s opinions affect me. If they don’t add value to your life, don’t let them bother you.
Who has been your greatest inspiration, personally or professionally, and how have they shaped your journey?
Nikita: My biggest inspiration is my mum. She’s my role model, best friend, and rock. She taught me to stand on my own two feet as an independent woman, always go for my dreams, and never take “no” for an answer. As a single Asian mum, she showed me how to ignore negative opinions and focus on what matters. I’m forever grateful to her.
How do you stay connected with your audience and ensure your content resonates with such a diverse listenership?
Nikita: I listen to my audience and pay attention to what they want or are talking about. Being relatable and real on air is key—I share a lot about my life because I know people of all ages and South Asian backgrounds can connect with it. The Asian Network is an amazing platform to celebrate our music and culture, and I’m proud to be a part of it.
What message do you hope to share with young people, especially those from underrepresented communities, through your work?
Nikita: I want young people to know they can achieve anything they set their minds to, no matter their background. I’m proof that it’s possible—I grew up in West London with a single mum, no family around us, and a big dream. With self-belief, you can make it. I’d love to see more South Asians in the media, breaking barriers and pursuing their passions.
How do you prepare for the early mornings and high energy required for hosting a breakfast show?
Nikita: I love early mornings! Jumping out of bed at 4:30 am is easy when you’re doing a job you’ve dreamed of since you were young. I’ve always been full of energy, so hosting a breakfast show feels natural—it’s all about waking up the nation and spreading positivity.
How has your South Asian heritage influenced your approach to storytelling and broadcasting?
Nikita: I feel like I’m talking to friends every day on the radio. Sharing relatable stories—like family pressures or funny cultural quirks—brings us closer as a community. It’s great to laugh together about things only we, as South Asians, truly understand.
What motivated you to step out of your comfort zone and join Strictly Come Dancing? How did you balance the demands of live performance training with your role as a presenter?
Nikita: Strictly is such an amazing show! I said yes immediately because it’s a once-in-a-lifetime opportunity. Balancing it with the breakfast show was tough, but I thrive under pressure and enjoy staying busy. It taught me to manage my time wisely and stay organized.
What’s been the most unexpected lesson you’ve learned from your Strictly experience? What challenges did you face, and what was your favourite dance?
Nikita: The biggest lesson was realizing I could push through fears and nerves to achieve my goals—nothing is impossible! My favourite dance was the Charleston to Beyoncé’s Single Ladies. It was so much fun, and I got to showcase my personality. I’m still in touch with my partner, Gorka, and the other contestants. We’ve built a close-knit group and still meet up regularly.
What are your aspirations for the future, both in broadcasting and beyond?
Nikita: While I’d love to stay in radio, I’m also interested in exploring TV presenting. My goal is to break down barriers and represent our community on mainstream platforms. I want to inspire more people, especially South Asian women, to join the media and create a legacy of inclusion and representation.
Thank you, Nikita, for sharing your story and inspiring a generation of dreamers. Here’s to many more mornings filled with energy, connection, and positivity. – Luxurist Magazine
Creative Direction & Interview: Anisha Vasani Creates
Photography: OMJ Photography
Hair & Make-Up: Chardae_official
Jewellery: Meraki by Rashmi Bajaj
Dress: Zara
